> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dentolize.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics and reports on leads

> Measure your leads: where they come from, where they are in the journey, how long they stay in each stage, and why they're lost.

<iframe src="https://drive.google.com/file/d/1eVnGThEj4MXf_h5YlaTaG9sak5chU-JK/preview" className="w-full aspect-video rounded-xl" allow="autoplay" allowFullScreen />

## 🧮 Journey analytics

Open **Settings → Leads → Journey**, open a journey and click the **Analytics** tab. It shows where the leads that **started** in this journey are now, stage by stage, with their number and total deal size, even if they moved to another journey. Filter by dates, assigned user, tags and referral.

## ⏱️ Stage timeline

**Settings → Leads → Stage Timeline** lists every move between stages and how long the lead stayed. **Show Analytics** gives the average, longest and shortest time, and **Group By** gives totals per user or stage.

## 📋 Group the leads table

In **CRM → Leads → All Leads**, use **Group By** to count leads (with deal size and average score) by assigned user, stage, journey, reject reason, referral source or QR link.

<img src="https://mintcdn.com/dentolize/KruD5iIWL7j-H9K_/images/en/crm/leads-table.webp?fit=max&auto=format&n=KruD5iIWL7j-H9K_&q=85&s=768af4832e935890fc55782c633220cc" alt="Leads table with Group By" className="mx-auto rounded-lg" style={{ width:"100%" }} width="2780" height="1040" data-path="images/en/crm/leads-table.webp" />

## ⚡ Quick reports

In **Analytics → Quick Reports**: **Leads by Referral Source**, **Leads by Assigned To** and **Rejected Leads by Reason**.

<Note>
  Viewing lead analytics needs the **Leads** analytics permission. Users who can only see their own leads see only the leads assigned to them.
</Note>